one of my favorite videos for Puresport
to build a brand on community, bringing people together by selling a lifestyle rather than just the product, the opportunities to create beautiful organic content were endless.
Working with the Puresport team we carefully planned the content output to make sure to highlight and cover this fundamental part of their brand story on all their social channels.
This video was shot on their activation tour for the 247 Represent x Puresport collaboration throughout 4 different cities in the UK. Wild ride and so much good content.
client: Puresport
music: Sister Owls - Monster Rally
camera: Panasonic camcorder
shot and edit: isa
apparel shoots
www.puresport.co.uk
www.puresport.co.uk
before and after and a little bit on how we got there.
The team collected endless examples of websites they thought resonated most with their own brand and product. From collecting all these examples and putting them side by side, the very obvious first step in this process was to get fresh product imagery -> replacing renders with actual photos.
We worked with London based eCommerce studio @thevowstudio and they delivered exactly what was instructed.
client: Puresport
references: Human Race 💚 / BYREDO / Maurten
after
before
